Search Engine Optimization or SEO is all about improving your website’s visibility and letting new readers discover you more easily.
In this article, we’re going to talking about SEO tips that are geared towards blogs more than anything else. These tips will not only help you increase the amount of readers pouring into your website on a daily basis, but they’ll also make sure you’re targeting the rightdemographic.
Have One Main Focus
While you can focus on a few minor secondary interests on your blog, it’s very important that the large majority of your content focuses on one topic. If yours is a relationship blog, stick to topics concerns about dating, communication, gift ideas…etc. at least 90% of the time. The other 10% can be about your less relevant things like a review of your favourite coffee maker or your experience hosting a Tupperware party.
Plan Your Keywords Well
Just because a certain keyword or phrase is trending doesn’t mean that you should include it into your blog posts. Most of the time you want to stick to ones that are relevant to your niche, this way you can make sure that you reach the right audience all the time.
However, you can sometimes make it work. For instance, if you’re run a music reviews blog, then you can incorporate popular keywords like ‘Amazon’ for instance, because you can purchase music from them.
If you have trouble planning keywords, we highly recommend that you get some help. There are a lot of expensive agencies out there, but you should also have no trouble finding cheap SEO services as well.
Get Other Bloggers to Link to Your Page
One of the biggest ways to improve your website’s ranking is to have another blogs link to it. The more backlinks you build up, the more search engines will be convinced that the content in your blog is popular and relevant to a lot of inquiries. Thus, they will bump up your rank.
In order to improve your chances of this happening, you must make sure that these links are embedded in related, high-quality blogs.
Hire Guest Bloggers
A good way to increase the popularity of your blog is to associate it with a few popular names. For instance, if you’re website is focused on dispensing marketing advice, getting some well-known marketers to guest blog on it can really help towards driving up your ranking. If you’re just starting out you may not be able to afford the likes of Neil Patel or Seth Godin, but a couple of gurus with a decent following should do the trick.
Put Out Great Content
At the end of the day, everything else just falls apart if your content isn’t good. In order to ensure that readers keep coming back, you need to give them lots of value. Hence, don’t just write an article just for the sake of having some popular keywords in your website. Instead try to actually help your readers by providing them with effective solutions to their problems.
Getting your blog ranked highly in relevant search engine results is the key to gaining popularity. With these five tips, you should be able to pull off just that!